When Is The Events Industry Expected To Recover?

The majority of event professionals, including event planners, organisers and agents agreed that the industry will recover from the COVID-19 impact, within 1 or 2 years.

According to the latest survey conducted by EventsCase just before the UK Government announcement of 17 July 2020, the well-known event management software provider reported that 260 out the 500 interviewees foresaw a full return to the Events industry in between 1 to 2 years. 

28% of this survey participants were very optimistic and supported the idea of achieving a business as usual stage in 6-12 months. 

Another 14% anticipated that this eagerly awaited recovery won’t happen, at least, until  2023. In contrast, a very positive 6% of the surveyed planners expect a fast recovery within the next 6 months.

The Co-Founder & CEO of EventsCase, Jose Bort commented: “It is understandable that many feel it will take us up to two years to repair the damage inflicted by COVID-19. Many events simply cannot happen with the current restrictions, and that has a big impact on the scale that we are trying to recoup."

Bort continued: "That being said, we are taking great positivity from all the virtual and hybrid events that could bridge the gap between a pre and post-COVID world. Organisers now have the time and inclination to road-test new formats which make it easy for people to join in remotely. While we don’t expect digital experiences to replace physical gatherings, a combination of the two might help organisers grow their geographical reach and potential audience.”